Oakley Capital agrees partial exit from Wishcard

Oakley Capital (“Oakley”) is pleased to announce that Oakley Capital Fund IV (“Fund IV”) has reached an agreement to sell part of its stake in Wishcard to private equity investors EMZ Partners and IK Partners. As part of the transaction, Fund IV will retain a residual shareholding in the business.

Wishcard is a consumer technology company and one of Europe’s fastest growing gifts and rewards platforms selling over ten million multi-brand gift cards a year. Fund IV acquired a majority stake in the business in August 2019, partnering with the original founders to create a sustainable platform and continue the company’s strong growth and leadership in product innovation.

Oakley helped build the required processes and professionalisation needed to sustain strong growth and supported the successful expansion into B2B and ecommerce distribution channels. Under Oakley’s ownership, Wishcard has more than quadrupled revenues in under three years as the company benefited from its market-leading combination of 500 redemption partners, more than 110,000 points of sale and an effective multi-channel distribution network.