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Brevo

Sector
Technology
Fund
Fund VI
Year
2025
Location
France
Status
Current

Brevo is Europe’s leading customer engagement platform.

Annual revenue growth

20%+

Recurring revenues

c.99%

Market value

c.€6bn

Founded in Paris in 2012, Brevo is a comprehensive customer engagement platform, providing marketing automation capabilities to more than 600,000 customers. The product offering allows for communication across multiple communications channels (Email, WhatsApp, SMS, etc.), in addition to offering Customer Relationship Management (CRM) and Customer Data Platform (CDP) capabilities.

Brevo has scaled into a global platform, delivering 20%+ annual revenue growth and generating approximately 99% of its revenue on a recurring basis. Today Brevo serves customers of all sizes across 180+ countries, including France, Germany and USA, which together account for 65% of total revenues.

Our investment

Oakley invested in Brevo alongside General Atlantic. The funding will support continued large-scale investments in AI, accelerated growth in the United States, and an intensified M&A strategy. Oakley and General Atlantic will partner with Armand and his team to accelerate the company’s global expansion, particularly in North America, and to deepen its AI product roadmap.  

Market Dynamics 

Brevo operates in a rapidly expanding market, estimated to be worth approximately €6 billion, as businesses increasingly seek to automate their marketing to boost lead generation and enhance customer engagement. 

Quote Armand Thiberge

I’m very pleased to welcome Oakley Capital and General Atlantic, two global investment firms that share our vision and high standards. Our ambition remains unchanged: to build a global European CRM leader capable of competing with US players through product excellence. This new phase will allow us to further accelerate our product roadmap, notably by leveraging AI, and to strengthen our operational excellence.

Armand Thiberge

Founder & CEO — Brevo

If you would like to know more, contact a member of the OCI team.

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