Strategy in action / Consumer case study
Facile:
Italy’s leading price comparison website
Strategy in action / Consumer case study
Facile
Facile has built a strong position in Italy’s fast-growing online price comparison market, and helps over 1.5 million Italians to save money on their household bills every month.
Since 2017, Facile has developed a network of stores across Italy to build its omnichannel distribution capabilities and expand its addressable market.
After broadening its offer, it now offers price comparisons on gas and electricity, broadband, bank accounts, loans and mortgages as well as its core car insurance service.
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Oakley's support and sector knowledge has been of immense help during a period of rapid growth at Facile.
Mauro Giacobbe President, Facile