Strategy in action / Business Services case study
Steer Automotive Group:
The UK’s leading B2B automotive services platform
Strategy in action / Business Services case study
Steer Automotive Group
Representing approximately 6% of the UK repair market, Steer employs over 2,300 people and repairs more than 115,000 vehicles a year.
Founded in 2018 by serial entrepreneur Richard Steer, Steer Automotive has expanded through 18 acquisitions, establishing a network of over 100 repair centres, at the time of Oakley's acquisition. The group facilitates repairs through its core passenger car and prestige repair centres, luxury brand centres and commercial vehicle locations.
Steer is a key partner for the UK’s leading vehicle insurers, accident management companies and OEM dealerships, holding 43 manufacturer accreditations, including recommendation and approval for major brands such as Porsche, Rolls Royce, Bentley, McLaren, Lamborghini, Aston Martin, JLR, Tesla, Mercedes Benz, Volkswagen Group, Stellantis and Ford.
Note: The figures on this page are provided at the time of Oakley signing the acquisition of Steer Automotive Group.
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Oakley is a great fit for our business and complements our experience. We see potential to further grow our share of the market by building a unique sector-leading proposition that’s well positioned to meet the evolving needs of our clients, sustaining our focus on customer care and service quality.
Richard Steer Founder, Steer Automotive Group