Strategy in action / Consumer case study
Gymondo:
The online personal fitness subscription service
Strategy in action / Consumer case study
Gymondo
Gymondo is the number 1 direct-to-consumer online fitness subscription platform in the DACH region, offering high-quality workout videos, customised fitness programmes and personalised nutrition plans, as well as mindfulness content.
In September 2020, we acquired a majority stake in the business from founder CEO Markan Karajica and Crosslantic Capital. Oakley is partnering with Markan and the management team to accelerate and scale Gymondo, both domestically and internationally.
The online fitness market is benefitting from the offline-to-online shift as well as structural growth tailwinds such as increasing consumer awareness of physical and mental health. This offers significant headroom for continued expansion as consumers increasingly value the convenience and accessibility of online fitness.
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We are thrilled to have found an experienced and dynamic partner in Oakley, with a shared vision to accelerate the growth of the company in the coming years, both in Germany and internationally.
Markan Karajica Founder and CEO, Gymondo