Strategy in action / Business Services case study
Liberty Dental Group:
Building a leader in the global dental lab market
Strategy in action / Business Services case study
Liberty Dental Group
Established as an independent business to become a leader in the global dental lab market.
The company provides Europe-wide services including dental prostheses (crowns, bridges and dentures) and orthodontics (braces, retainers and aligners). The European dental lab market is large and growing with strong customer stickiness, valued at approximately €10 billion today. It is highly fragmented, offering opportunities for value creation through buy-and-build.
Oakley is leveraging its network of entrepreneurs to execute an ambitious strategy driven by organic growth, international expansion and targeted M&A.
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In Oakley, we have the ideal partner to support Liberty Dental Group as it begins its next chapter as an independent business. We are well-positioned to capitalise on the accelerating digitalisation of dental laboratories.
Hidde Hoeve CEO, Liberty Dental Group