Strategy in action / Business Services case study
Konzept & Marketing:
A leading agent in the German personal, non-life insurance market
Founded in 2001 and based in Hanover, Konzept & Marketing (‘K&M’) operates as an underwriting agent in Germany for private non-life insurance products (property, accident, liability), a growing market that is currently worth €28 billion. K&M develops, markets and administers tailored insurance products on behalf of insurance companies in an asset-light model.
The Company has achieved continuous organic growth, driven by high and consistent renewal rates thanks to its strong reputation for customer care and a focus on providing innovative solutions delivered through seamless digital processes.
Germany’s insurance distribution market is highly fragmented and lagging other markets such as the UK and US in the role that independent managing general agents play as intermediaries. There is significant value creation potential for K&M to pursue a consolidation strategy spanning insurance brokerage and underwriting with differentiated product capabilities at its core.
We see enormous opportunity to create a leading player in Germany’s insurance ecosystem by leveraging excellence in underwriting and distribution combined with modern technology.”
Joachim Müller, CEO — Incoming Chairman — K&M