Consumer overview

Strategic report / Sector review: Consumer

A strong platform for growth

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Oakley has a long track record of investing in distinctive online and offline brands loved by consumers.

Strategic report / Sector review: Consumer

Consumer overview

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The shift to online commerce is accelerating as consumers embrace D2C channels and engage with brands on social media. Oakley has leveraged its expertise in digitalisation and M&A to build and grow D2C channels, enabling our investments to capitalise on the value captured. 

Total % of OCI NAV

Sector_pie_animated_chart

Oakley PE consumer sector investments

Fund

OCI residual cost

(Funds)1

£m

 OCI fair

value

£m 

% of

OCI NAV

North Sails

Direct

N/A

154.1

12.6%

Time Out

Direct

N/A

76.9

6.3%

Facile

Fund V

40.8

58.2

4.7%

North Sails

Fund II

42.2

52.8

4.3%

Dexters

Fund IV

12.9

43.5

3.5%

Gymondo

Origin I

9.0

22.0

1.8%

Merz Lifecare

Fund IV

34.0

20.9

1.7%

Iconic BrandCo

Fund III

20.2

20.1

1.6%
atHome

Fund III

–

9.8

0.8%

Vice Golf

Origin I

10.8

9.5

0.8%

Wishcard Technologies Group

Fund IV

–

6.4

0.5%

Total OCI valuation

474.4

38.6%

1. OCI’s residual cost represents OCI’s indirect investment through the Oakley Funds and is calculated on a look-through basis.

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Consumer portfolio ​​

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North Sails case study ​​