Strategic report / Sector review: Consumer
A strong platform for growth
Oakley has a long track record of investing in distinctive online and offline brands loved by consumers.
Strategic report / Sector review: Consumer
Consumer overview
The shift to online commerce is accelerating as consumers embrace D2C channels and engage with brands on social media. Oakley has leveraged its expertise in digitalisation and M&A to build and grow D2C channels, enabling our investments to capitalise on the value captured.
Total % of OCI NAV
Oakley PE consumer sector investments | Fund | Investment currency | OCI residual cost (Funds)1 £m | OCI fair value £m | % of OCI NAV |
|---|---|---|---|---|---|
North Sails | Direct | USD | N/A | 169.6 | 13.8% |
Time Out | Direct | GBP | N/A | 22.9 | 1.9% |
Facile | Fund V | EUR | 43.1 | 70.1 | 5.7% |
North Sails | North Sails CV | USD | 55.6 | 58.3 | 4.7% |
Dexters | Fund IV | GBP | 7.8 | 43.8 | 3.5% |
Gymondo | Origin I | EUR | 9.5 | 22.4 | 1.8% |
Merz Lifecare | Fund IV | EUR | 37.2 | 26.4 | 2.1% |
Iconic BrandCo | Fund III | EUR/GBP | 36.8 | 33.7 | 2.7% |
Vice Golf | Origin I | EUR | 13.4 | 8.9 | 0.7% |
Wishcard Technologies Group | Fund IV | EUR/GBP | – | 7.3 | 0.6% |
NOX | Origin II | EUR | 9.4 | 9.4 | 0.8% |
James Perse | Fund VI | EUR | 13.1 | 13.0 | 1.1% |
Total OCI valuation | 225.8 | 485.7 | 39.4% |
1. OCI’s residual cost represents OCI’s indirect investment through the Oakley Funds and is calculated on a look-through basis.
Please note that these tables may contain rounding differences.

