Consumer overview

Strategic report / Sector review: Consumer

A strong platform for growth

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Oakley has a long track record of investing in distinctive online and offline brands loved by consumers.

Strategic report / Sector review: Consumer

Consumer overview

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The shift to online commerce is accelerating as consumers embrace D2C channels and engage with brands on social media. Oakley has leveraged its expertise in digitalisation and M&A to build and grow D2C channels, enabling our investments to capitalise on the value captured. 

Total % of OCI NAV

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Oakley PE consumer sector investments

Fund

Investment currency

OCI residual cost

(Funds)1

£m

 OCI fair

value

£m 

% of

OCI NAV

North Sails

Direct

USD

N/A

159.4

12.5%

Time Out

Direct

GBP

N/A

33.9

2.7%

Facile

Fund V

EUR

42.4

64.5

5.1%

North Sails

Fund II

USD

43.9

56.8

4.5%

Dexters

Fund IV

GBP

7.1

44.0

3.5%

Merz Lifecare

Fund IV

EUR

36.6

25.1

2.0%

Iconic BrandCo

Fund III

EUR/GBP

25.5

24.7

1.9%

Gymondo

Origin I

EUR

9.3

21.7

1.7%

Casa & atHome

Fund III

EUR

0.0

12.4

1.0%

Vice Golf

Origin I

EUR

11.2

9.1

0.7%

Wishcard Technologies Group

Fund IV

EUR

0.0

7.2

0.6%

Total OCI valuation

458.8

36.2%
  • OCI’s residual cost represents OCI’s indirect investment through the Oakley Funds and is calculated on a look-through basis.
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Consumer portfolio ​​

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Iconic BrandCo spotlight ​​